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Brandwatch vs. Alterian SM2

Brandwatch Alterian SM2 + Add column
Category
Website www.​brandwatch.​com www.​alterian.​com/​socialmedia
Preference 50% votes 50% votes
Influence analysis
Volume of influence analysis Good Basic
Key influencer detection Excellent Yes
Content anlysis
Sentiment detection Excellent Yes
Topic aggregation Good Yes
Interaction
Response workflow Good Basic
Response function Excellent Yes
Scope
Social Networks
Blog tracking Good Good
News Sites Tracking Good ?
Forum Tracking Basic ?
Data access
Real time analytics Yes Yes
Export file type
Custom queries Good Good
API Good Basic
Management
Multi-client capability Yes Yes
More
Free to use No No
Customer Support ★★★★☆ ★★★☆☆
Languages ?
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Brandwatch Alterian SM2

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