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Google Universal Analytics - Free vs. Google Universal Analytics - Premium

Google Universal Analytics - Free Google Universal Analytics - Premium + Add column
Multi-user system Yes Yes
Website analytics.​google.​com www.​google.​com/​analytics/​premium/​
Preference (0% global votes) (0% global votes)
Free to use Yes No
Real time analytics Conditional Conditional
Export file type ?
Customer Support ★★☆☆☆ ?
Graphical Reports Yes Yes
Code Integration
A/B/n No No
Split URL No No
Hosting type
Asyncronous JS loading Yes Yes
Content Manipulation No No
JavaScript Library included No No
Multivariant Tests No No
Multi Login Yes Yes
Test user segmentation general No No
Test user segmentation variations No No
Targets general No No
Targets behavioral No No
Self defined targets No No
Grid reports Yes Yes
Cummulated reporting Yes Yes
Chronological reporting Yes Yes
Segment / filter results Yes Yes
Test duration recommendation No No
Test significance recommendation No No
E-Mail Notification Yes Yes
CMS Plugins
Support Language
Heatmap No No
Clickmap Yes Yes
Multiple Conversion Goals Yes Yes
Revenue Tracking Yes Yes
Staging Server Support Conditional Conditional
Cross Domain Tracking Yes Yes
Cost Calculation Base None - Free Server Call (Hit) Bands
Cancellation option
Licenses model
API Reports Yes Yes
Offline Data Integration Yes Yes
User ID Stitching Yes Yes
Data Sampling (Raw Data) Yes No
Data Sampling (Reports) Yes Yes
Custom Dimensions Supported 20 200
Custom Metrics Supported 20 200
Custom Events Supported 75 000 75 000
Duplicate Data Set Tracking Yes Yes
REGEX for Reporting Queries/Filtering Yes Yes
Customizable Tracking Libraries Yes Yes
Calculated Metrics Supported No No
Native Adwords Integration Yes Yes
Native Adsense Integration Yes Yes
Native Social Tracking Yes Yes
Native Google Webmaster Integration Yes Yes
Custom Video Tracking No No
Custom Dimension Expirations No No
API comprehensibility ? ★★★★☆
Data Sampling Threshold (Visits) ? 500 000
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Google Universal Analytics - Free Google Universal Analytics - Premium
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